SALARY · MARKET RESEARCH ANALYSTS AND MARKETING SPECIALISTS · CALIFORNIA

Market Research Analysts and Marketing Specialists salary in California

People ask me what a job pays, and my honest answer is always: it depends on the state. For market research analysts and marketing specialists in California, the middle of the field earned $94,700 a year. Use that as your anchor, then look at experience, employer size and city before you judge any single offer.

MEDIAN ANNUAL SALARY

$94,700

$46 per hour at the median · That is $15,940 (20.2 percent) above the national median of $78,760 for this occupation.

$108,120Mean annual salary
$52Mean hourly wage
$119,070People employed in this job in California

Salary range

25th: $65,290Median: $94,70075th: $134,630
MeasureAnnual
25th percentile$65,290
Median (50th percentile)$94,700
75th percentile$134,630
Mean$108,120

The middle half of workers earned from $65,290 to $134,630 a year. Hourly pay matters if your hours vary. An annual figure can look strong while the hourly rate tells a different story, especially in jobs with seasonal hours or overtime. Check both before you compare two offers.

What stays in your pocket on the median salary

ESTIMATED TAKE-HOME PAY

$71,033 a year
$5,919 a month
Federal tax $12,004 · FICA $7,245 · State tax $4,418
Read this before you use the take-home figure. It is a single-filer estimate using the 2026 standard deduction. It leaves out credits, other deductions, local taxes, and retirement or health deductions. Your actual paycheck can differ, and for states without a verified 2026 table in this build, state tax is still to be added once its table is verified.

Same job, other states

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